Push vs texting

You built the customer list. Why are you renting access to it?

Every channel a local business gets sold — texts, loyalty add-ons, contact lists — is priced so that reaching more of your own customers costs you more money. Before you're even allowed to send a text, there's carrier registration, brand vetting and monthly fees. Notifications from your own app skip all of it: unlimited, included, no phone number, no paperwork.

Text message marketing vs. your own app

Both put a message on the same phone. Only one of them charges you every time you use it.

Cost per message
SMS / text marketing: Billed per text sent, and again for each segment of a long message or photo
Your app from YourAppBiz: Nothing. Sending is included in your monthly plan
Cost as your list grows
SMS / text marketing: Goes up every time you add customers — growth costs you more
Your app from YourAppBiz: Same monthly price whether you reach 50 people or 5,000
Carrier paperwork
SMS / text marketing: A2P 10DLC registration: brand vetting, campaign approval, registration and monthly carrier fees before you can send
Your app from YourAppBiz: None. Push notifications are a browser standard, not a carrier service
Phone number
SMS / text marketing: You need a dedicated number or short code, and it can be filtered or blocked
Your app from YourAppBiz: No number needed. Messages come from your own app
What the customer sees
SMS / text marketing: A number in a thread next to spam and appointment reminders
Your app from YourAppBiz: Your name and your icon on the lock screen
What you own afterwards
SMS / text marketing: A list held inside a texting vendor's account
Your app from YourAppBiz: An app on the customer's home screen that keeps working between messages
Getting people on the list
SMS / text marketing: They have to type a keyword or hand over a phone number
Your app from YourAppBiz: One tap on Allow after they install — no typing, no phone number given up

And what about the marketing tools built into Toast, Square or Clover?

We're not asking you to replace them. Your point-of-sale is good at taking orders and you should keep it. But the marketing, loyalty and messaging modules bolted onto those platforms are billed the way everything else is billed — by plan tier, by contact, or by message — so your marketing cost rises with your success. We're the add-on that doesn't do that.

How you're billed for marketing
POS / marketplace marketing add-ons: Marketing and loyalty modules are add-ons priced by plan, and email/SMS sending is usually metered by contact or by message
Your app from YourAppBiz: One flat monthly plan with unlimited notifications
When you succeed
POS / marketplace marketing add-ons: A bigger customer list moves you into a higher tier or a bigger send bill
Your app from YourAppBiz: Your price doesn't move
Who the customer belongs to
POS / marketplace marketing add-ons: Contacts live in the platform's system, alongside every other business using it
Your app from YourAppBiz: Your app, your subscribers, exportable and yours
Branding
POS / marketplace marketing add-ons: Templates and ordering pages carry the platform's look and often its name
Your app from YourAppBiz: Your logo, your colors, your icon, your app name
Where the order is placed
POS / marketplace marketing add-ons: On the platform's ordering page
Your app from YourAppBiz: Same platform, reached from your own app — nothing about your ordering changes
Do you have to switch?
POS / marketplace marketing add-ons: Switching POS means new hardware, retraining and downtime
Your app from YourAppBiz: Nothing to switch. We sit on top of what you already run

Plan names, tiers and add-on prices change often and vary by contract, so we don't quote other companies' numbers here. Pull out your last statement, find the line items for marketing, loyalty, email or SMS, and compare that to a flat monthly plan with unlimited notifications.

The words your texting vendor uses

A2P 10DLC

"Application-to-person messaging over 10-digit long codes." It's the system US carriers require businesses to register with before sending marketing texts from a normal phone number. It means brand vetting, campaign approval, and carrier fees on top of what your texting vendor charges you.

Per-segment billing

Texts are billed in segments. A long message, an emoji or a photo can turn one message into several billable ones — multiplied by every person on your list.

Contact-based pricing

Most marketing tools charge by how many contacts you have. Your bill goes up as your marketing works, which is exactly backwards.

Web Push

The open browser standard your app uses. Notifications go from your app to the phone's notification screen — no phone number, no carrier, no per-message charge.

Stop paying by the message

Send us your website. We'll build your app, you'll try it on your own phone, and you pay only if you decide to launch it.

No card, no obligation, no per-message fees ever.